日本瑞穗金融集團（MIZUHO）-應對中國興起的日係企業商業戰略（pdf 39）

Contents
Summary 1
1. Introduction 2
2. Asia business – business strategies to obtain a larger piece of
a growing pie 3
(1) The current state of Asia business 3
(2) Japanese corporate involvement in Asia business 5
3. Business strategies – categorized by geographic area and
outlook on demand in Asia 9
4. The current state and future challenges regarding
marketing strategies for the Chinese market 15
5. Views regarding the foreign exchange rate and the impact of
the appreciation of the yuan upon overseas affiliates 18
(1) Views regarding the exchange rate of major currencies 18
(2) Exports from affiliates in China 21
(3) The impact of a stronger yuan upon overseas
affiliates of Japanese corporations in China 22
6. Overseas affiliates of Japanese corporations in China are shifting
their emphasis toward the reinforcement of profit bases 25
7. Concluding remarks: division of labor with the countries of
Asia 29
Supplement: Overview of the Questionnaire Survey of Japanese
Corporate Enterprises Regarding Business in Asia 32
Bibliography 34
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