收入和社會階層(PPT 13頁)

Income Patterns
The average American’s standard of living continues to improve and can be linked to:
Women’s roles in the workplace - women are obtaining more high-paying occupations, and
Increases in the attainment of education - college graduates earn 50% more than high school grads.
Consumer demand for goods and services depends on ability and willingness to buy .
Discretionary Income is the money available to a household over and above that required for a comfortable standard of living.
Consumers tend to equate money with security and comfort and they are anxious about holding on to what they have.

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