電子商務案例（自製）.ppt30

Propagandize Focus
The 1st in Spain, even in Continental Europe.
Emphasize the competitive advantage of Internet-based supermarket to traditional supermarket.
Enjoyable: In Spain, leisure has a different meaning and shopping is an innate part of the Spanish way of life.
Convenience
Full-time
利用規模效益降低成本提高利潤
盡快解決技術問題，將業務拓展到全國，從而降低單位成本。
在更大範圍內追求購買效益
通過資源共享減少重複配置所造成的浪費
向價值鏈全過程要效益
電子商務概念的引入將對Alcampo公司價值鏈的各環節產生重大影響。
除銷售外，Alcampo公司應同樣重視電子商務在其他環節可能產生的效益。
采購
尋價
存貨管理
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