The SAS Solutions for CRM(英文版)(ppt 29頁)

The SAS Solutions for CRM(英文版)目錄：
1、CRM Market
2、Customer Intelligence & the CRM Business Process
3、CRM Architecture
4、CRM Applications
5、The SAS Solutions for CRM

The SAS Solutions for CRM(英文版)內容提要：
CRM Business Problems：
I don’t have long term profitable relationships with my customers
I am unable to identify my most valuable or highest potential customers
I am not effectively creating value and cross selling opportunities for these customers
I have low customer retention and loyalty
……

The Role of Customer Intelligence: Targeting & Positioning
Customer profitability analysis
Churn/retention analysis
Customer behavior analysis
Segmentation and targeting
Customer profiling
……

The Role of Customer Intelligence:Operational Effectiveness
Resource forecasting
Demand forecasting
Skills profiling
Service level setting
Resource optimization
Deployment of decision support information to the front office
Deployment of information to the customer

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