電子商務的潛在商機(doc 13頁)

一、電子商務概觀
二、市場環境分析——電子政務、與電
三、電子商務影響和啟示

摘要：電子商務是隨著網絡技術的發展而出現的新的商品貿易模式，它將為各行各業的經營及營銷模式產生帶來巨大的影響，並為中小企業進行更廣泛的商務活動提供了商機。本文對電子商務的發展、電子商務對提高企業競爭力的意義及企業對電子商務的應用提出了思路及建議。
Abstract: As one of the result of the development of web technology, electronic commerce appeared as a new mode of commodity trade. It will give great impact on the management and marketing model of almost all the commercial enterprises of middle and small scale. In this article, the writer gives detailed information on the development of electronic commerce, its impact on the enterprises competitiveness and suggested on how to exploit the new technology to serve the growth of enterprises competitiveness.

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