著名DM公司客戶細分方案（英文版）(ppt 16頁)

著名DM公司客戶細分方案（英文版）內容提要：
CRM Success FactorsDifferent customers have different needsUnderstand your customers Serve them as they wish SegmentationDynamic ModelingAnnotate customer characteristicsCover the entire customer base。
Homogeneous within Segment and Heterogeneous among Segments Stable Balanced distribution Mono-dimensional Internally focused (for data availability) Dynamic
Both homogeneous and Heterogeneous BUT Actionable Evolving Hierarchical - Pigeon-hole Multi-dimensional Total Customer View - incorporating external data。
Attributes Multi-Dimensional Accessible Heterogeneous Evolving ActionableCRM Practices Dynamic Segmentation Pigeon-hole Targeting Portfolio Strategy Contact Management Credit Risk Products Risk-based Analytic Model Loan Customers Profiling
Optimization Model Wealth Management Investment Prone Profiling Portfoliorofitability Analysis Knowledge-based Selling Profitability Product Profitability Customer Profitability Customer Value Model - Current & Lifetime Holistic Profit View。

..............................