耀江廣場項目推廣方案doc27

耀江廣場項目推廣方案
目 錄
一．項目定位··························································P3
1、項目評判
2、市場形象定位
3、目標客戶定位
4、目標客戶分析
二．推廣策略························································P12
1、策略概述
2、推廣階段
3、推廣費用預算
三．廣告企劃························································P19
1、廣告總精神
2、階段廣告執行計劃
3、媒體計劃
四．工作進度表·······················································P43
序
本案營銷企劃的基本思想
l 以耀江集團整體發展的戰略眼光，對待本案的全程營銷企劃；

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