香梅花園香港展銷會建議書(doc 13)

目錄

建議書概要-----------------------------------------------------------3
一、項目簡介----------------------------------------------------------------------------------------------------4
二、項目市場分析----------------------------------------------------------------------------------------------5
1、宏觀市場分析-----------------------------------------------------------------------------------------5
2、微觀市場分析-----------------------------------------------------------------------------------------6
三、細分市場，客戶群定位---------------------------------------------------------------------------------7
四、項目市場地位分析---------------------------------------------------------------------------------------8
項目SWOT態勢分析------------------------------------------------------------------------------------------8
美聯建議----------------------------------------------------------------------------------------------------------9
五、推廣手段---------------------------------------------------------------------------------------------------10
六、展銷會執行細節------------------------------------------------------------------------------------------12
七、展銷會細則------------------------------------------------------------------------------------------------13
八、美聯收費標準--------------------------------------------------------------------------------------------14

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