醫療行業5競爭動態分析(ppt 48頁)

醫療行業5競爭動態分析目錄：
一、Definitions
二、From Competitors to Competitive Dynamics
三、個案:General Mills
四、Effect of Competitive Rivalry on a Firm’s Strategies
五、A Model of Competitive Rivalry
六、Competitive Rivalry
七、Market Commonality
八、A Framework of Competitor Analysis
九、Drivers of Competitive Actions and Responses:
十、Strategic and Tactical Actions
十一、..........

醫療行業5競爭動態分析內容提要：
Competitors
firms operating in the same market, offering similar products and targeting similar customers
Competitive rivalry
the ongoing set of competitive actions and responses occurring between competitors
competitive rivalry influences an individual firm’s ability to gain and sustain competitive advantages
……

Competitive behavior
the set of competitive actions and competitive responses the firm takes to build or defend its competitive advantages and to improve its market position
Competitive dynamics
the total set of actions and responses taken by all firms competing within a market
……

Firms are mutually interdependent
one firm’s competitive actions have noticeable effects on competitors
one firm’s competitive actions elicit competitive responses from competitors
competitors feel each other’s actions and responses
Marketplace success is a function of both individual strategies and the consequences of their use.

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