飲食行業Business-Level Strategy(ppt 62頁)

飲食行業Business-Level Strategy目錄：
一、Business-Level Strategy
二、Core Competencies and Strategy
三、Key Issues of Business-Level Strategy
四、The Central Role of Customers
五、策略事業單位的確認
六、Managing Relationships With Customers
七、顧客分析
八、Market Segmentation
九、企業服務的對象是誰? (WHO)
十、Market Segmentation: Consumer Markets
十一、..........

飲食行業Business-Level Strategy內容提要：
Managing Relationships With Customers
Establish a competitive advantage along these dimensions:
Reach
the firm’s access and connection to customers
Richness
the depth and detail of the two-way flow of information between the firm and customers
Affiliation
facilitating useful interactions with customers
……

Types of Business-Level Strategies
Business-level strategies are intended to create differences between the firm’s position relative to those of its rivals
To position itself, the firm must decide whether it intends to perform activities differently or to perform different activities as compared to its rivals
……

競爭策略的選擇
在特定產業中事業單位針對所選定的市場區隔,如何以競爭策略改善其產品或服務的競爭地位,並建立可持久的競爭優勢
策略選擇的考慮因素
產業長期獲利率水平與影響獲利之因素
產業中企業的相對競爭地位。

..............................