飲食行業5競爭動態分析報告(ppt 48頁)

飲食行業5競爭動態分析報告目錄：
一、Definitions
二、From Competitors to Competitive Dynamics
三、個案:General Mills
四、Effect of Competitive Rivalry on a Firm’s Strategies
五、A Model of Competitive Rivalry
六、Competitive Rivalry
七、Market Commonality
八、Resource Similarity
九、A Framework of Competitor Analysis
十、Drivers of Competitive Actions and Responses:
十一、..........

飲食行業5競爭動態分析報告內容提要：
Competitors
firms operating in the same market, offering similar products and targeting similar customers
Competitive rivalry
the ongoing set of competitive actions and responses occurring between competitors
competitive rivalry influences an individual firm’s ability to gain and sustain competitive advantages
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Effect of Competitive Rivalry on a Firm’s Strategies
Success of a strategy is determined by:
the firm’competitive actions
how well it anticipates competitors’ responses to them
how well the firm anticipates and responds to its competitors’ initial actions
Competitive rivalry
affects all types of strategies
most dominant influence is on the firm’s business-level strategy or strategies.
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Resource Similarity
Resource similarity
the extent to which the firm’s tangible and intangible resources are comparable to a competitor’s in terms of both type and amount
Firms with similar types and amounts of resources are likely to
have similar strengths and weaknesses
use similar strategies
Assessing resource similarity can be difficult if critical resources are intangible rather than tangible.

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