淺述服裝行業競爭動態(英文版)(ppt 48頁)

淺述服裝行業競爭動態(英文版)內容提要：
Definitions：
Competitors
firms operating in the same market, offering similar products and targeting similar customers
Competitive rivalry
the ongoing set of competitive actions and responses occurring between competitors
competitive rivalry influences an individual firm’s ability to gain and sustain competitive advantages
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Effect of Competitive Rivalry on a Firm’s Strategies：
Success of a strategy is determined by:
the firm’competitive actions
how well it anticipates competitors’ responses to them
how well the firm anticipates and responds to its competitors’ initial actions
Competitive rivalry
affects all types of strategies
most dominant influence is on the firm’s business-level strategy or strategies.
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Strategic and Tactical Actions：
Strategic action or a strategic response
a market-based move that involves a significant commitment of organizational resources and is difficult to implement and reverse
Tactical action or a tactical response
market-based move that is taken to fine-tune a strategy; it involves fewer resources and is relatively easy to implement and reverse

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