珠寶行業5競爭動態研討(ppt 48頁)

珠寶行業5競爭動態研討目錄：
一、Definitions
二、From Competitors to Competitive Dynamics
三、個案:General Mills
四、Effect of Competitive Rivalry on a Firm’s Strategies
五、A Model of Competitive Rivalry
六、Competitive Rivalry
七、Market Commonality
八、Resource Similarity
九、A Framework of Competitor Analysis
十、Strategic and Tactical Actions
十一、...........

珠寶行業5競爭動態研討內容提要：
Competitors
firms operating in the same market, offering similar products and targeting similar customers
Competitive rivalry
the ongoing set of competitive actions and responses occurring between competitors
competitive rivalry influences an individual firm’s ability to gain and sustain competitive advantages
……

Effect of Competitive Rivalry on a Firm’s Strategies
Success of a strategy is determined by:
the firm’competitive actions
how well it anticipates competitors’ responses to them
how well the firm anticipates and responds to its competitors’ initial actions
Competitive rivalry
affects all types of strategies
most dominant influence is on the firm’s business-level strategy or strategies.
……

第二行動者
跟隨第一行動者的競爭性行動而行動的企業(可享有搭便車效果)
第二行動者通常是的第一模仿行動者
成功與否決定於反應的速度(愈快與有利)
第二行動者掌握部分顧客與顧客忠誠
避免部分第一行動者所麵臨的未知市場風險
必須擁有模仿的必要能力。

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