目標市場戰略培訓教材(PPT 38頁)

目標市場戰略
市場細分Market Segmentation
市場細分基礎Segmentation Bases
Segmentation Bases　細分基礎
地理細分變量
Market Segmentation
心理細分Psychographic Segmentation
行為細分變量　
There are four brand-loyalty segments
有效市場細分的標準Criteria for Segmentation
目標市場選擇Selecting the Target Market 　
目標市場的選擇過程
評估細分市場Evaluating Market Segments　
Evaluating Market Segments
選擇細分市場Selecting Market Segments　
單一密集市場Single-segment concentration
Selective Specialization　選擇性專業化
Product Specialization產品專業化
Market Specialization市場專業化
Full Market coverage　全線全麵市場
目標新利体育取现 戰略類型Marketing Strategies for Selecting　Target Markets
Undifferentiated Targeting Strategy無差異性戰略　
無差異性戰略Undifferentiated Targeting Strategy
集中性戰略Concentrated Targeting Strategy　　　
Concentrated Targeting Strategy 集中性戰略
Differentiated Targeting Strategy　差異性戰略
Differentiated Targeting Strategy 差異性戰略
影響營銷戰略選擇的因素
Positioning　定位
市場定位的步驟
市場定位的依據
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