品牌的意義和個性是什麼(PPT 110頁)

What Is The Brand “Means” And “Is”?品牌的“意義”和“個性”是什麼
Why The Need For A Brand Footprint?為什麼需要品牌印記？
What Are Three Dimensions? 什麼是品牌印記的三個層次
How Much of A Future Vision?品牌印記的遠景如何？
The selling strategy銷售策略
What Is The Role of The Selling Strategy?銷售策略扮演的角色如何？
The Selling Strategy Model銷售策略的模式
The Brand Position品牌位置
The Brand Objective品牌目標
The Specific Role Of The Advertising廣告擔任的角色
The Selling Idea Platform銷售概念架構
The Selling Idea Platform銷售概念架構A. The Conceptual Target概念性的目標客層
The Selling Idea Platform銷售概念架構B. The Core Desire最核心的欲望
The Selling Idea Platform銷售概念架構D.The Compelling Truth強而有力的支持事實
What Is A Selling Idea?什麼是銷售概念
..............................