戰略管理--環境分析(ppt 39頁)

第二講 環境分析
一、環境分析的重要性
信息收集和分析是戰略管理的重要因素，而
環境分析正好滿足要求。
The importance of environmental analysis A key
element, the type of environmental information in this phase.
1、內外分析 Internal and external forces, positive or
negative impact. Examples: Rate of product innovation vs.
price discounting by a competitor. 公共機構重組、合並
和私有化。Government Reengineering.
2、努力和高效 Exhaustive and Productive
戰略管理重視外部環境（由內到外）、長期目
標和組織的未來。
一、內部分析 Internal Analysis
（一）要點 The Importance
自我分析Learn the capabilities or what the organization can do or cannot do by Self-analysis and introspection.
(1) 優勢和弱勢是什麼？What the organization’s strengths and weaknesses are;
(2)如何利用優勢和避免弱勢?what must be done to eliminate the weaknesses and capitalize the strengths.
（二）分析框架：戰略製訂科層Analytical Perspective: The strategy-making hierarchy
總體層（戰略層）Corporate level, 事業層Business level and 職能層（戰術層）Functional levels
(1) 係統性 Systematic—in a logical and orderly fashion;
(2) 綜合性 Comprehensive—a coherent and comprehensive, broad in scope;
(3) 可視性 a full picture of the organization’ internal dynamics.

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