商業計劃樣本(doc 32頁)

目 錄

第一章：摘要 ............................................................................3
第二章：公司介紹 ............................................................................6
一、宗旨（任務） ............................................................................6
二、公司簡介 ............................................................................6
三、公司戰略............................................................................ 7
1．產品及服務A：............................................................................ 7
2．產品及服務B，等等：............................................................................ 7
3．客戶合同的開發、培訓及谘詢等業務：............................................................................ 8
四、技術............................................................................ 8
1、專利技術：............................................................................ 8
2、相關技術的使用情況（技術間的關係）：............................................................................ 8
五、價值評估............................................................................ 8
六、公司管理............................................................................ 9
1．管理隊伍狀況............................................................................ 9
2．外部支持： ............................................................................10
3．董事會： ............................................................................10
七、組織、協作及對外關係： ............................................................................10
八、知識產權策略 ............................................................................11
九、場地與設施 ............................................................................11
十、風險 ............................................................................12
第三章：市場分析 ............................................................................12
一、市場介紹 ............................................................................13
二、目標市場 ............................................................................14
三、顧客的購買準則 ............................................................................15
四、銷售策略 ............................................................................15
五、市場滲透和銷售量 ............................................................................16
第四章，競爭性分析 ............................................................................16
一、競爭者 ............................................................................16
二、競爭策略或消除壁壘 ............................................................................17
1．競爭者[A，B等] ............................................................................18
第五章；產品與服務 ............................................................................18
一、產品品種規劃 ............................................................................19
二、研究與開發 ............................................................................19
三、未來產品和服務規劃 ............................................................................20
四、生產與儲運 ............................................................................20
五、包裝 ............................................................................20
六、實施階段 ............................................................................21
七、服務與支持 ............................................................................21
第六章 市場與銷售 ............................................................................22
一、市場計劃 ............................................................................22
二、銷售策略 ............................................................................22
1、實時銷售方法 ............................................................................22
2、產品定位 ............................................................................22
三、銷售渠道與夥伴 ............................................................................23
四、銷售周期： ............................................................................25
五、定價策略 ............................................................................25
1、產品、服務： ............................................................................26
2、產品/服務B ............................................................................26
六、市場聯絡； ............................................................................26
1、貿易展銷會 ............................................................................27
2、廣告宣傳 ............................................................................27
3、新聞發布會 ............................................................................27
4、年度會議/學術討論會 ............................................................................28
5、國際互聯網促銷 ............................................................................28
6、其它促銷因素 ............................................................................28
7、貿易刊物、文章報導 ............................................................................28
8、直接郵寄 ............................................................................28
七、社會認證 ............................................................................28
第七章 財務計劃 ............................................................................29
一、財務彙總 ............................................................................29
二、財務年度報表 ............................................................................29
三、資金需求 ............................................................................29
四、預計收入報表 ............................................................................30
五、資產負債預計表：............................................................................ 31
六、現金流量表： ............................................................................3

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