信息戰略和經濟（英文版）.ppt52

Introduction to Information Strategy and Economics
Agenda
Introduction
- What you will learn
- Course structure
- Teaching style
- Grading policy
- Pointers for success
Strategy
- Value chain
- Competitive advantage
- Porter’s five forces model
Teaser…
We are seeing a growing tendency for companies to sell products in bundles to customers. e.g. Microsoft Office which is a bundle of Word, Powerpoint etc which used to be primarily sold separately in the past. What factors make bundling more attractive?

Teasers…
A leading manufacturer of printers spent additional money to slow down its printers. Intel spent extra effort (and money) on each chip to disable certain processors to slow it down. Wasn’t faster supposed to be better? Then why are these companies degrading their products?

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