PHYD戰略管理框架(ppt 99頁)

PHYD戰略管理框架內容摘要：
When To Apply
While not a comprehensive comparison, Competitive Benchmarking illustrates the efficiency of specific processes in comparison to a company’s competitors. Select companies to benchmark against carefully - remember that companies outside the client’s industry may be the best candidates. Ensure that data collected are comparable and the the right processes are benchmarked; those which have the biggest impact on customer service/satisfaction/value.
Approach
Examine the issues most important to the company’s situation to determine whether roles, processes, or strategic issues
should by benchmarked
Identify key performance variables and determine which companies to use for comparison (both within company’s
industry and outside the industry)
For process benchmarking, determine the metrics to be measured; these can be key performance indicators (KPI’s), or
other measurements
Establish data collection methodology (industry sources, on-line databases, on-site visits, phone interviews, survey
questionnaires, competitors, etc.)
Measure client company performance
Measure performance of competitors and best practice leaders
Illustrate the spectrum of performances on an appropriate graph
Determine gaps and reasoning
Develop action plans/recommendation to address gaps
Implement actions and monitor progress

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