小企業管理知識講義之一(英文版)(ppt 18頁)

小企業管理知識講義之一內容摘要：
They Offer Superior Quality & Service such as:
1. Flexibility
2. Short Decision Time
3. Short Production Runs
4. Small Inventory Holdings
5. Personal Contact with Customers
Competitive Advantages of Small Business：
As suppliers to large firms, small businesses can offer low prices because they have low overhead costs.
Small retail firms cannot compete with larger retail chain stores on price, but they offer consumers superior service.
Big Business：
Salaried Top Level Managers are
not Owners; Personal Assets not
at Risk
Functional and Special Staff
Price Makers (Buy & Sell)
Oligopoly or Monopoly
Small Business：
Owner is Manager; Personal Assets at Risk; Owner Income from Profits
Generalist; Little Staff Expertise
Price Takers (Buy & Sell)
Competitive Markets - Supply and Demand
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