外在分析(ppt 45頁)(英文)

The External Environment
External Environmental Analysis
A continuous process which includes
External Environmental Analysis
General Environment
Industry Environment
Five Forces Model of Competition
Threat of New Entrants
Barriers to entry
Bargaining Power of Suppliers
A supplier group is powerful when:
Threat of Substitute Products
Intensity of Rivalry
High Exit Barriers
Strategic Groups
Competitor Environment
Competitor Analysis

The External Environment: Opportunities, Threats, and Industry Competition, and Competitor Analysis
Michael A. Hitt
R. Duane Ireland
Robert E. Hoskisson
External Environmental Analysis
A continuous process which includes

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