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無形資產及其未來價值(ppt 9)

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價值管理
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無形資產, 價值
無形資產及其未來價值(ppt 9)內容簡介
Intangible assets and future value An Accenture survey Conducted by the Economist Intelligence Unit August and September 2003
Respondent demographics
Respondent demographics
Understanding of “intangibles”
Definition of “intellectual capital”
Intangibles are important ... but overlooked
Must manage intangibles to succeed ...
High standards, lagging performance
Stockmarkets reward ... but over time

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