365度品牌(ppt 29頁)

Summary小結
Interplay and intensification improve results 相互影響和強化提升最終結果
Brand World is a sensory surround that maximizes involvement through picking points of contact which will intensify involvement and working the interplay between them 品牌世界時一個感覺的世界， 它通過選擇不同有相互影響的接觸點，加強消費者對品牌的投入度
Day in a Life, Snap, Points of Contact and the Strategic Impact Matrix are 360° tools 各種360度思考的工具
Group Exercise 3分組練習
Go back into your groups 回到你的小組
Explore the Brand World for your brand發掘你們品牌的品牌世界
Generate Points of Contact options and evaluate them using the Strategic Impact Matrix 產出接觸點並運用策略矩陣加以評估
Report back in one hours time1小時後報告
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