競爭動態(PPT 48頁)

Competitive Rivalry and Competitive Dynamics
Michael A. Hitt
R. Duane Ireland
Robert E. Hoskisson

Definitions
Competitors
firms operating in the same market, offering similar products and targeting similar customers
Competitive rivalry
the ongoing set of competitive actions and responses occurring between competitors
competitive rivalry influences an individual firm’s ability to gain and sustain competitive advantages
Definitions
Competitive behavior
the set of competitive actions and competitive responses the firm takes to build or defend its competitive advantages and to improve its market position
Competitive dynamics
the total set of actions and responses taken by all firms competing within a market

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