小企業管理5(PPT 22頁)

Small Business ManagementProfessor Hornaday
Lecture 5
SMALL BUSINESS MANAGEMENTTYPES OF COMPETITION
1. Monopoly

2. Oligopoly

3. Monopolistic Competition

4. Pure Competition
SMALL BUSINESS MANAGEMENTTHE MARKETING DISTRIBUTION CHANNEL
SMALL BUSINESS MANAGEMENTMARKET NICHE
1. Group of Customers with Similar
Purchasing Patterns

2. Relevant Price Range Produces
Profit

3. Defensible against All Comers
SMALL BUSINESS MANAGEMENTSEGMENTING THE MARKET
1. Demographics: Age, Sex, Race, Income,
Location, Transportation, Etc.

2. Shopping Habits: When, Where, Impulse,
Planned Purchases, Etc.

3. Method of Payment: Cash or Charge.

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