小企業管理1(PPT 18頁)
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- 公司治理
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- 小企業管理
Small Business Management Professor Hornaday
Lecture 1
Entrepreneurship - Innovative Economic
Leadership
Small Business - Self-employed Management
Competitive Advantages of Small Business
They Offer Superior Quality & Service such as:
1. Flexibility
2. Short Decision Time
3. Short Production Runs
4. Small Inventory Holdings
5. Personal Contact with Customers
Competitive Advantages of Small Business
As suppliers to large firms, small businesses can offer low prices because they have low overhead costs.
Small retail firms cannot compete with larger retail chain stores on price, but they offer consumers superior service.
Big Business and Small Business
Big Business
Salaried Top Level Managers are
not Owners; Personal Assets not
at Risk
Functional and Special Staff
Price Makers (Buy & Sell)
Oligopoly or Monopoly
Small Business
Owner is Manager; Personal Assets at Risk; Owner Income from Profits
Generalist; Little Staff Expertise
Price Takers (Buy & Sell)
Competitive Markets - Supply and Demand
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