中國直銷行業分析報告書-英文版(ppt 42頁)

中國直銷行業分析報告書-英文版目錄：
一、Introduction
二、Chinese Direct Selling in the Global Context
三、Framework of Direct Selling in China
四、Category Performance
五、Competitive Landscape
六、Future Prospects
七、Definitions

中國直銷行業分析報告書-英文版內容簡介：
The core objective of this report is to examine the current state of the non-store retailing channel, and direct selling in particular, in China in the context of the wider retail market.
In addition to providing a channel overview, the report also analyses performance by product sector, and the state of the competitive landscape, key trends and developments, and prospects and opportunities.
The data and analysis are specific to the Chinese direct selling channel, and where appropriate and relevant it looks at greater detail in beauty and personal care and consumer healthcare.
The direct selling channel is examined in terms of forecast performance over the 2009-2014 period, with a closer look at 2009-2010 specifically, identifying key areas of opportunity in terms of product sectors.
Following the unprecedented contraction in spending during 2009, retail expenditure growth stalled to less than 1% globally.
In contrast, China’s retail sales grew well over the average for Asia-Pacific, and the increase of 8% marked only a slight slowdown on previous years.
The strong growth in non-store sales was even more impressive, as the channel was more dynamic than total retail – grocery and non-grocery retailers alike, growth in sales of which slowed down during 2009, to 6% and 9%, respectively.

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