Strategic Management8 (ppt 28頁)

Strategic Management8 Intorduction:
The Importance of Strategic Management
Define strategic management.
Explain why strategic management is important.
Discuss what studies of the effectiveness of strategic management have shown.
The Strategic Management Process
List six steps in the strategic management process.
Explain why it’s important to know an organization’s mission.
Describe what managers do when they do external and internal analyses.
Explain the role of resources, capabilities, and core competencies in the internal analysis.
The Strategic Management Process (cont’d)
Define strengths, weaknesses, opportunities, and threats.
Discuss what happens during strategy formulation, implementation, and evaluation.
Types of Organizational Strategies
Tell what strategies each level of management is typically responsible for.
Describe the three major types of corporate strategies.
Explain the three growth strategies.
Discuss when organizations might pursue a stability strategy.
Describe two renewal strategies.
Types of Organizational Strategies (cont’d)
Discuss the BCG matrix and how it’s used.
Define SBUs and business-level strategies.
Describe the role of competitive advantage in business-level strategies.
Explain Porter’s five forces model.
Describe three generic competitive strategies.
Tell what it means to be stuck in the middle.
Define functional-level strategies.

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