聯合利華商品管理(英文版)(ppt 44頁)

聯合利華商品管理內容提要：
Understand the Category Management Model.
Understand the linkage between the Steps in the Model by working through Cat Man Process.
Understand Practical Application of Category Management by Agreeing a Category Plan.

What is the current performance of the Category and Segments?
How does the performance compare to the Market?
What are the Opportunities for Improvement?

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