福特汽車產品策略及品牌管理(英文版)(ppt 23頁)

福特汽車產品策略及品牌管理(英文版)內容提要：
Summary
Impact of Brand Marketing
Strong Brands……

provide an emotional connection with our customers
deliver greater product differentiation
deliver higher levels of customer satisfaction, owner
loyalty, sales and profit
allow less “push” and more “pull” marketing
Delight the few and attract the many
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