Business Definition(英文版)(ppt 60頁)

Business Definition(英文版)內容提要：
Strategic insights
Should we buy or sell the restaurant business?
Should we expand into China?
Are we vulnerable to Japanese competitors?
Should we vertically integrate into growing vegetables?
Tactical insights with strategic importance
Should we drop this product line?
Should we cross-train our salesforce?
How should we group purchases for VMRs (value managed relationships?
How should we configure our manufacturing plants?
Is there substantial customer sharing?
How great is the degree of functional substitution?
How great is the degree of customer base overlap?
How high are customers’ perceptual barriers?

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