Corporate Strategies(英文版)(ppt 30頁)

Corporate Strategies(英文版)內容提要：
BRIEF OVERVIEW OF CORPORATE STRATEGY
Single-business organization
operates primarily in one industry
Multiple-business organization
operates in more than one industry
Relating corporate strategy to other strategies
Possible corporate strategic decisions
……

Four main evaluation techniques
Corporate objectives
Efficiency, effectiveness, and productivity measures
Benchmarking
Portfolio analysis
……

Growth objectives aren’t being attained
Organizational stability causes organization to fall behind
Organizational renewal efforts aren't working
Possible Strategies to Change
Functional
Competitive
Corporate direction

..............................