企業經營管理概論(英文版)(ppt 22頁)

企業經營管理概論(英文版)內容提要：
Learning Outcomes：
Describe the steps in decision-making process.
Identify the assumptions of rational
decision-making model.
Identify the two types of decision problems and the two types of decisions that are used to solve them.
Define heuristics and explain how they affect the decision-making process.
Describe the advantages and the disadvantages of group decision. ……

Making Decisions：The Rational Model
The problem is clear and unambiguous.
A single well-defined goal is to be achieved.
All alternatives and consequences are known.
Preferences are clear.
Preferences are constant and stable.
No time or cost constraints exist.
Final choice will maximize economic payoff.
……

Disdvantages of Group Decision Making：
time-consuming
inefficient
members of a group are never perfectly equal
pressures to conform (group think)
ambiguous responsibility

..............................