市場調研問卷設計專項培訓(ppt 56頁)

市場調研問卷設計專項培訓目錄：
一、QR Design
二、Formatting the Question
三、Closed-end Questions
四、Closed-end Questions (Contd.)
五、CHOICE OF WORDS
六、PHRASING OF QUESTIONS措詞
七、PHRASING OF QUESTIONS
八、SCALES量表
九、QUESTION SEQUENCE

 

市場調研問卷設計專項培訓內容提要：
Logical Steps to Develop a Good Questionnaire：
Plan what to measure計劃好測量什麼
Formulate questions to obtain the needed information擬定為獲取所需要信息而要提的問題
Decide on the order and wording of questions and the layout of the questionnaire決定問題的順序和措辭，決定問卷布局
Using a sample, test the questionnaire for omissions and ambiguity試訪（剔除太長和含糊的）
Correct the problems (pretest again, if necessary)最後的修改
Formatting the Question：
Decision to be made regarding the degree of freedom to be given to the respondents in answering the questions
Alternatives 選擇的方法
Open ended with no classification沒有任何答複類別的開放題問題
Open ended where the interviewer uses precoded classifications to record the response開放題問題，訪問員可以使用預先編碼分類的答案記錄（半開放題）
Close ended or structured format in which a question or a supplementary card presents the responses to be considered封閉式題

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