企業聯盟的類型及運作成功的要素

【內容提要】20世紀90年代以來，我國出現了為數不少的各種類型的企業聯盟。但一些企業聯盟
在運作中存在各種各樣的問題，致使其未能充分發揮聯盟的優勢。究其原因，是企業聯盟的理論尚未
得到深入的闡釋，結盟企業缺少對聯盟科學運作的係統研究。鑒於這種情況，本文首先係統地歸納了
企業聯盟的各種類型及其特征，在此基礎上提出並論證了企業聯盟運作成功的六個要素，供相關企業
參考。
【摘 要 題】戰略管理
【英文摘要】Since 1990s, many different types of enterprise allance haveemerged in our country.
However,there exist varied problems inthe enterprise alliance, which means that the enterpisealliance can't
give full play to their advantages. The reasonis as follows: First, the theory of enterprise allance hasn'tbeen
deeply explained; secondly, the member enterprises failedto systematically research the scientific
management of thealliance. In view of this situation, conclusions regarding thedifferent types of enterprise
alliance and their charactersare made in this article. The Author mentions six essentialfactors of scientific
management of successful enterprisealliance, and offers them for reference.
【關 鍵 詞】企業聯盟/公司中心主義/聯盟文化
enterprise alliance/company centralism/culture of
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