事業層策略(ppt 62頁)

Business-Level Strategy
Business-level strategy: an integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets
Core Competencies and Strategy
The resources and capabilities that have been determined to be a source of competitive advantage for a firm over its rivals
An integrated and coordinated set of actions taken to exploit core competencies and gain a competitive advantage
Actions taken to provide value to customers and gain a competitive advantage by exploiting core competencies in specific, individual product markets
Key Issues of Business-Level Strategy
What good or service to offer customers
How to manufacture or create the good or service
How to distribute the good or service in the marketplace
In selecting a business-level strategy, the firm determines
1. who it will serve
2. what needs those target customers have that it will satisfy
3. how those needs will be satisfied
Managing Relationships With Customerss
Customer relationships are strengthened by offering them superior value
help customers to develop a new competitive advantage
enhance the value of existing competitive advantages

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