國家市場價格策略(PPT 54頁)

Chapter 7
Chapter 7 Pricing strategy of international marketing 國際市場價格策略
Factors to consider when setting prices
Type of Cost
Pricing in different types of markets
The objectives of international marketing pricing國際市場定價目標
International market pricing methods國際市場定價方法
Cost-oriented pricing成本導向定價法
Cost-Based Pricing(成本導向定價)
Demand-oriented pricing需求導向定價法
零售（可銷、反向）價格定價法
Competition-oriented pricing競爭導向定價法
International market pricing strategy國際市場定價策略
New product pricing strategy新產品定價策略
Psychological pricing strategy心理定價策略
Discrimination pricing差別定價策略
Discount pricing折扣定價策略
折扣定價策略
Product combination pricing產品組合定價策略
International transfer pricing國際轉移定價策略

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