某日用品公司的戰略實施與控製係統課件(PPT 46頁)

IMPLEMENTING STRATEGY & CONTROL SYSTEMS AT P&G寶潔的戰略實施與係統控製
Agenda議程
Choice Cascade to Define the Choices選擇級別以確定選擇
Re-cap on lecture 1
Choice Cascade to Define the Choices
Implementing strategy 實施策略First: Understanding the customer第一：了解客戶
Retail is still fragmentedShare of top 50 public companies, 19981998年零售業占有率前50家的企業
Retailing is still local零售業的地方性
Growing European M&A activities in Retail在歐洲零售業的收購活動越來越多USD b, deal volume*使用美元b,交易量*
There is a war out there矛盾
Sweden瑞典
Now we know the customer…can we find a sweet spot?我們現在知道了客戶我們可以找到一個最佳的方法？
Having the right capabilities有正確的能力
Global Ahold Customer Team OverviewAHOLD全球團隊
Local Nordic Team北歐團隊
Local Nordic Team – accountability北歐團隊－職責
Control Systems控製係統
Reminder: OGSM提示：OGSM
P&G Measures: e.g.Yes Aroma Launch寶潔的措施：
P&G Measures: e.g.Yes Aroma Launch
FINANCIAL FIRM
Yes Aroma Launch
Volume Tracking
Shares Tracking
Sales Fundamentals Tracking
A note on competition
Possible Explanations
Budget Tracking
FINANCIAL TRACKING Brand Profit Estimates & Reconciliations
ACTION STEPS: 行動步驟E.g. September BPE例如9月的BPE
ACTION STEPS: 行動步驟E.g. September BPE
PERFORMANCE TRACKINGAccountability
PERFORMANCE TRACKINGWork & Development Plans執行追蹤工作及發展計劃
PERFORMANCE TRACKING
Did it work? YES CASE
SUMMARY:STRATEGY & CONTROL SYSTEMS AT P&G綜述：戰略與控製係統，在寶潔
SUMMARY:STRATEGY & CONTROL SYSTEMS AT P&G
QUESTIONS?問題

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