品牌策劃案例左岸咖啡館英文版(ppt 29頁)

主要內容
How To Build A Brand From Scratch? Case Study：Left Bank Café
Background_背景
Background_背景
Package_包裝
Place_產品放置
Price_價格
Product_產品
Brand Concept_品牌概念
Brand Concept_品牌概念
Brand Concept_品牌概念
Target Group_目標消費群
Target Group_目標消費群
Consumer Insight_洞察消費者
Tone & Manner_氣氛及風格
Correction Triangle : Left Bank Cafe
Creative Brief_創意簡報
The Left Bank Café Sells More Than Just Coffee 不僅是賣咖啡
The Role of Advertising_廣告的角色
The Relationship With the Brand品牌寫真
The Relationship With the Brand品牌寫真
Building the French Café_品牌塑造
Building the French Café_品牌塑造
The Brand_品牌(評估)
Better Questions_基本思考
The Process of Changing the Price From NT$15 to NT$25 從15元變成25元的過程
Five Tips To Build A Brand From Scratch 從無到有建立品牌五個秘訣
Five Tips To Build A Brand From Scratch 從無到有建立品牌五個秘訣

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