戰略新利体育取现 經典課件(ppt 42頁)

主要內容
本章學習目的Objectives
市場導向戰略計劃Market-OrientedStrategicPlanning
Market-OrientedStrategicPlanning
公司的組織層次及相應的戰略計劃
CorporateHeadquartersPlanning
Strategic-Planning,Implementation,andControlProcess
Definethecorporatemission
GoodMissionStatements:
Establishstrategicbusinessunits(SBUs)
AssignresourcestoSBUs
TheBostonConsultingGroup’sGrowth-ShareMatrix
MarketAttractiveness:Competitive-PositionPortfolioClassification
Plannewbusiness,downsizeolderbusinesses
TheStrategic-PlanningGap
ThreeIntensiveGrowthStrategies:Ansoff’sProduct/MarketExpansionGrid
BusinessPlan
一、業務任務
二、SWOT分析
OpportunityMatrix
ThreatMatrix
三、製定營銷目標
四、戰略製定
五、計劃形成
六、執行計劃
TheMcKinsey7-SFramework
七、反饋和控製
TheValue-DeliveryProcess
TheMarketingPlan
FactorsInfluencingCompany MarketingStrategy

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