某公司項目管理知識分析（英文版）(PPT 35頁)

某公司項目管理知識分析（英文版）(PPT 35頁)簡介：

1.Measure performance
Degree to which customer needs are satisfied
Market share
Profitability
Innovation potential
Efficacy of core marketing processes

2. Evaluate performance
How big is market share relative to competitors?
Is market share growing or declining?
Is the company profitable?

3. Diagnose sources of good/bad performance
Assess contribution of each department to goods/bads
Allows identification of strong and weak areas of business

4. Identify strengths and weaknesses
Build on strengths
Turn around weaknesses
Manage areas of weakness in which control is limited
Utilise SWOT analysis

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