市場競爭和對策培訓講義(PPT 57頁)

Competitive dynamics市場競爭和對策
Shrimp game 捕蝦遊戲
Strategic Situations 需要策略性思考的情景
John Nash美麗心靈
Nash Equilibrium納什均衡
How to avoid competition?如何降低競爭程度？
Current Gain v. Future Loss眼前利益對長遠利益
New World Challenges Old新世界生產商挑戰舊世界生產商
Introduction 簡介
Different practices—Production 生產
Different practices—Marketing 營銷
Different practices—Distribution 配送
Pricing for Profit如何定價才能獲利
Crisis in the UK Credit Card Industry英國信用卡行業的危機
Causes of the Changes情況變化的原因
Boeing波音公司
Airbus空中客車
Demand forecast for very large aircraft巨型飛機的市場需求
2001: Airbus launched A380空中客車推出A380
A380
British Satellite Broadcasting versus Sky Television英國廣播衛視對天空衛視
British Television Industry 1985英國電視業
British Satellite Television英國廣播衛視
Sky Television’s Entry天空衛視“意外”地進入英國衛視行業
BSB’s response英國廣播衛視的對策
Sky Television’s Launch天空衛視準時推出服務
BSB’s Launch英國廣播衛視延遲七個月才推出服務
我自巍然不動Here I Stand
Monsanto Versus HSC
NutraSweet
Monsanto 生產基地
Which Final Products Need Nutrasweet? 哪些產品需要糖精？
Demand by Geographic Distribution需求地區分布
Dogfight over Europe歐洲上空的混戰
Ryanair 賴氏航空
Proponents of the launch strategy賴氏航空的優勢
Critics of the launch strategy賴氏航空的劣勢
Eight Ways Of Establishing Creditable Commitments
Reputation 聲譽
What reputation 聲譽
Contracts合同
Cutting off communication 隔斷交流
Burning Bridges Behind You破釜沉舟
Leaving the Outcome beyond Your Control 聽天由命
Teamwork團隊精神
Mandated Negotiating Agents委托談判代理人
..............................