奧美經典之作從無到有創建品牌(PPT 61頁)

Package 包裝
Place產品放置
Place(Cont’d)產品放置
Price價格
Product產品
BrandConcept品牌概念
BrandConcept(Cont’d)品牌概念
TargetGroup目標消費群
TargetGroup(Cont’d)目標消費群
ConsumerInsight洞察消費者
Tone&Manner氣氛及風格
CorrectionTriangle:LeftBankCafe
CreativeBrief創意簡報
TheLeftBankCaféSellsMoreThanJustCoffee不僅是賣咖啡
TheLeftBankCaféSellsMoreThanJustCoffee不僅是賣咖啡
TheLeftBankCaféSellsMoreThanJustCoffee(Cont’d)不僅是賣咖啡
TheRoleofAdvertising廣告的角色
TheRelationshipWiththeBrand品牌寫真
TheRelationshipWiththeBrand品牌寫真
TheRelationshipWithTheBrand(Cont’d)品牌寫真(續)
BuildingtheFrenchCafé(Cont’d)品牌塑造
BuildingtheFrenchCafé(Cont’d)品牌塑造
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