BMW銷售流程講義(PPT 28頁)

BMW銷售流程
BMW Heritage.
BMW品牌行為訴求源自核心品牌定位
The BMW Group Competency ProfileBMW Model of Sales Excellence
尋找潛在客戶。Prospecting.
如何尋找潛在客戶 （分析）How can you find prospects? (Analyzing) 舉例 Examples:
Overview of the Sales Process.Moments of Truth.與客戶接觸的重要時刻
建立聯係的流程
The presentation of the exterior.
銷售產品賣點的重點Core Elements of Selling Point Technique.
Test drive Training.試乘試駕培訓.
經銷商認證項目。電話了解客戶滿意度指南。
..............................