競爭性對抗與競爭動態概論(PPT 49頁)

戰略管理過程
破壞性創新：戰勝競爭對手的法寶
IMPORTANT DEFINITIONS
競爭者
重要定義
IMPORTANT DEFINITIONS
COMPETITOR ANALYSIS
Competitor Analysis
Examples from text (p. 123)
MARKET COMMONALITY
結論
戰略聚焦：
COMPETITIVE DYNAMICS
Competitive Dynamics: 3 Market Cycles
Gradual Erosion of a Sustained Competitive Advantage
Competitive Dynamics: 3 Market Cycles (Cont’d)
COMPETITIVE DYNAMICS VERSUS RIVALRY
競爭性對抗與競爭動態
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