BCG麵試實例(PPT 27頁)

Your client is the largest discount retailer in Canada, with 500 stores spread throughout the country. Let‘s call it “CanadaCo.” For several years running, Canada Co has surpassed the second largest Canadian retailer (300 stores) in both relative market share and profitability.
CanadaCo是加拿大最大的折扣零售集團，擁有遍及全國的500家連鎖店。經過幾年的運營，它在市場占有率及盈利方麵都已遠遠超過了擁有300家連鎖店的第二大零售公司。它是本公司的客戶之一。
The largest discount retailer in the United States, "US Co," however, has just bought out Canada Co's competition and is planning to convert all 300 stores to USCo stores. The CEO of CanadaCo is quite perturbed by this turn of events, and asks you the following questions: "Should I be worried? How should I react?" How would you advise the CEO?
US Co是美國最大的折扣零售集團。它收購了第二大的零售公司，準備將其擁有的300家店全部改造成US Co連鎖店的形式。 CanadaCo集團的CEO對此深感憂慮，他向你這樣問到：“我應該對事態的發展擔憂嗎？應該如何應對呢”
你怎樣向這位CEO提出你的建議呢？

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