如何贏得比稿-會議活動策劃(PPT 36頁)

主要內容
如何贏得比稿
開場
現代的 New Business Approach
建立 Awareness
Profile 客戶側寫
Profile 客戶的四種分類
How to profile(By Appearances)
How to profile (By Action)
How to profile(By Copy)
How To Profile(By Type of Agency)
Profile indicatorsprofile identification guidelines
How to use chemistry the first meeting
Why is chemistry so important?
How profiles choose an agency
什麼類型的客戶希望用什麼類型的廣告代理商
How different profiles fires an agency
Sixteen personality profile subquadrants

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