中國媒介指南英文版(ppt 68頁)

Agenda
1. China media development
2. Current research environment
3. Major media forms

China Media Development
Everything began at 1979 when Deng Xiao Ping announced the economic reform ...
Before 1979
There were only 10 advertising agencies in China
Basically there was no advertising on newspaper, radio, or TV
In 1979
The first TVC, Shen Gui Wine, was aired by Shanghai TV on January 28
On March 15, the first JV TVC, Rada Watch, was aired
People’s Daily began to accept advertising on April 17
In November, the Central Propaganda Department has announced the new regulations for foreign advertisement
And the rest is history...

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