計費與客戶關係管理相融合(ppt 20頁)(英文)

Separate billing systems to support prepaid & postpaid, voice & data etc.:
increases a MSPs total cost of ownership (TCO)
maintenance, upgrade and operational costs
…and separate billing and CRM platforms for customer support
obscured view of the customer base
inability to offer innovative service and price plan bundles based on:
business intelligence with respect to customer profiles, behavior and segmentation
Giving the company a consistent, single view of the customer
Giving the customer a single view of the company
Analyzing customer information and predicting customer behaviour
Conducting effective marketing campaigns to increase high-valued customer base
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