做有效的廣告創意.ppt31

達到廣告創作目的的4個基礎
Effective advertising rewards people’s interest because it is based on distinctive ideas; effective advertising is neither a dull catalogue of attributes nor a shallow array of techniques.

1. 有效的廣告能讓人們注意是因為其獨特的創意；
有效的廣告不會是枯燥的說明，也不會是膚淺的技術羅列。

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